Tom Middleditch

An experienced marketing and product development leader, Tom has been in the mobility sector for more than 15 years, and has worked for a number of brands in the leisure and business travel space.  He joined Europcar in 2015, and today leads the B2B marketing activities.  With a passion for greener motoring, in Summer 2023 he was appointed as Head of Electric Mobility. In particular, Tom’s focus has been on widening awareness of the role vehicle rental can play in helping businesses and individuals reduce their environmental impact – whether that be changing attitudes to vehicle ownership or driving electric. Dispelling the myths around electric motoring is a central objective of this activity. His contributions to the industry were recognised when he was named an EV Champion at the 2023 GreenFleet Awards.